BIBLIOGRAFIA

Fontes Online

Kotler, P., & Keller, K. L. (2018). Administração de Marketing (15ª ed.). Pearson Education do Brasil.
Ries, A., & Trout, J. (2009). Posicionamento: A Batalha por sua Mente (2ª ed.). M.Books.
Aaker, D. A. (2015). On Branding: 20 Principles That Drive Success. Morgan James Publishing.
Wheeler, A. (2019). Design de Identidade da Marca (5ª ed.). Bookman.
Kaplan, R. S., & Norton, D. P. (2004). Mapas Estratégicos: Convertendo Ativos Intangíveis em Resultados Tangíveis. Elsevier Brasil.
Jung, C. G. (2000). Os Arquétipos e o Inconsciente Coletivo (2ª ed.). Vozes.
Mark, M., & Pearson, C. S. (2012). O Herói e o Fora-da-Lei: Como Construir Marcas Extraordinárias Usando o Poder dos Arquétipos. Cultrix.

Kemp, E., Jillapalli, R., & Becerra, E. (2014). Healthcare branding: developing emotionally based consumer brand relationships. Journal of Services Marketing, 28(2), 126-137. DOI: 10.1108/JSM-08-2012-0157
Sweeney, J. C., Danaher, T. S., & McColl-Kennedy, J. R. (2015). Customer effort in value cocreation activities: Improving quality of life and behavioral intentions of health care customers. Journal of Service Research, 18(3), 318-335. DOI: 10.1177/1094670515572128
Lim, W. M., & Ting, D. H. (2012). Healthcare marketing: Contemporary salient issues and future research directions. International Journal of Healthcare Management, 5(1), 3-11. DOI: 10.1179/2047971911Y.0000000001
Ventola, C. L. (2014). Social media and health care professionals: benefits, risks, and best practices. Pharmacy and Therapeutics, 39(7), 491-520. DOI: 10.1016/j.addbeh.2016.03.006
Moorhead, S. A., Hazlett, D. E., Harrison, L., Carroll, J. K., Irwin, A., & Hoving, C. (2013). A new dimension of health care: systematic review of the uses, benefits, and limitations of social media for health communication. Journal of Medical Internet Research, 15(4), e85. DOI: 10.2196/jmir.1933
Thackeray, R., Neiger, B. L., & Keller, H. (2012). Integrating social media and social marketing: A four-step process. Health Promotion Practice, 13(2), 165-168. DOI: 10.1177/1524839911432009

Torous, J., Myrick, K. J., Rauseo-Ricupero, N., & Firth, J. (2020). Digital mental health and COVID-19: Using technology today to accelerate the curve on access and quality tomorrow. JMIR Mental Health, 7(3), e18848. DOI: 10.2196/18848
Galea, S., Merchant, R. M., & Lurie, N. (2020). The mental health consequences of COVID-19 and physical distancing: The need for prevention and early intervention. JAMA Internal Medicine, 180(6), 817-818. DOI: 10.1001/jamainternmed.2020.1562
Vindegaard, N., & Benros, M. E. (2020). COVID-19 pandemic and mental health consequences: Systematic review of the current evidence. Brain, Behavior, and Immunity, 89, 531-542. DOI: 10.1016/j.bbi.2020.05.048
Firth, J., Torous, J., Nicholas, J., Carney, R., Pratap, A., Rosenbaum, S., & Sarris, J. (2017). The efficacy of smartphone-based mental health interventions for depressive symptoms: a meta-analysis of randomized controlled trials. World Psychiatry, 16(3), 287-298. DOI: 10.1002/wps.20472
Naslund, J. A., Aschbrenner, K. A., Araya, R., Marsch, L. A., Unützer, J., Patel, V., & Bartels, S. J. (2017). Digital technology for treating and preventing mental disorders in low-income and middle-income countries: a narrative review of the literature. The Lancet Psychiatry, 4(6), 486-500. DOI: 10.1016/S2215-0366(17)30096-2

Costa, A. S. C., & Santana, L. C. (2020). Marketing digital e a promoção da saúde: um estudo sobre a utilização das mídias sociais por profissionais de saúde. Revista Brasileira de Marketing, 19(3), 728-751. DOI: 10.5585/remark.v19i3.17301
Suby, S. (2019). The Seven Figure Agency Roadmap: How to Build a Million Dollar Digital Marketing Agency. CreateSpace Independent Publishing Platform.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice (7ª ed.). Pearson.
Ryan, D. (2017). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (4ª ed.). Kogan Page.
Kingsnorth, S. (2019). Digital Marketing Strategy: An Integrated Approach to Online Marketing (2ª ed.). Kogan Page.
Pulizzi, J. (2014). Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. McGraw-Hill Education.
Halligan, B., & Shah, D. (2014). Inbound Marketing: Attract, Engage, and Delight Customers Online (2ª ed.). Wiley.